How Companies Ship Code to Production: A Product Manager's Complete Guide

How Companies Ship Code to Production: A Product Manager's Complete Guide to CI/CD

Table of Contents The $47K Lesson: Why This Guide Exists Why Understanding This Actually Matters The 5-Phase Journey (It’s Not Just “Deploy”) Phase 1: Planning - Where Most Disasters Start Phase 2: Development - What “Code is Done” Actually Means Quick Check-In: Where We Are Phase 3: Build & Package - The Automated Safety Net Phase 4: Testing & Validation - Before Users See It Phase 5: Deployment - Going Live Deployment Strategies: Which One Actually Works For You Build Failure Troubleshooting Guide Deployment Disasters I’ve Witnessed When Things Go Wrong: Incident Response Real Timelines: Stop Guessing, Start Planning Your Role as PM in This Entire Process PM’s Incident Response Playbook Questions to Ask During Sprint Planning Measuring Success: These Are the Metrics That Matter Your Action Plan: Start This Week Final Thoughts The $47K Lesson: Why This Guide Exists Two years ago, I made a mistake that cost our company $47,000 in one weekend. ...

November 10, 2025 · 25 min · Karthick Sivaraj